Social media marketing is one of the components of digital marketing. Social media marketing is to use social media platforms to attach together with your audience to create your brand, increase sales, drive website traffic and retarget them.
Some sorts of social media are social networking like Facebook, LinkedIn, google+. Microblogging like Twitter, Tumblr. Photo sharing like Instagram, Snapchat, Pinterest. Video sharing like YouTube, Facebook live, and Vimeo.
Importance of social media
Social media is a powerful channel of selling. Social media marketing is a game-changer for any business. It provides us the flexibility to communicate on a private & business level. it had been initially personal but has extended to the business realm.
Social media marketing also allows for immediate interaction and customer feedback. So having a social media customer service strategy is extremely important.
Businesses got to work with their social skills and the way they interact with their client online for the simplest possible results. Business owners can improve search ranking, leads, sales, and traffic using social media. it improves brand awareness & brand loyalty. this is also a price-effective marketing strategy.
Social Media Optimization (SMO) strategy
Social media optimization is that the use of social media networks to manage and grow the online presence of a corporation or organization. Social media optimization is often wont to increase awareness of the latest products and services, connect with customers and make improvements as per requirement.
So a wisely implemented social media optimization can provide a boost to your business. To draw maximum benefit out of social media you would like to line clear and well-defined business goals and objectives.
Following are the points for a successful SMO strategy
Set measurable and achievable goals.
Know your customers.
Focus on networks that add value.
Research over market and trends.
Explore more social networking platforms. Reflect your presence on all.
Choose a core topic associated with your business. Create content.
Set social engagement parameters.
Track your results, improve and market your efforts.
SMO – key concepts
Aim for building an online reputation as a trusted source or business.
Encourage more engagement and sharing than being ignored.
Be an authority in your industry.
Master over your media platforms.
Optimize every single point that hinders your efforts.
You will need the proper social media optimization tools to assist make this a reality. Here are a couple of tools that may be ready to help.
Social media schedule service like Buffer, MeetEdgar, Sprout social and Later
Search, social media, and audience research tool like Alexa
Marketing automation tools like Hubspot, Marketo, and Salesforce
Image creation tools like Canva and Picmonkey.
Social media is extremely popular nowadays because if someone wants to understand your company, they’re going to inspect your Facebook or LinkedIn account before they are going to your website. Your brand image on social media is important to the success of your business. So take advantage of social media platforms through a social media marketing strategy.
I will cover all the social media platforms in detail in my next blog. Thank you.